Norwegian people and culture are shaped by a place on the harsh edge of the world. Cold air and deep coastal waters make for a way of life that Norway has shared and relied on for centuries. Fish grow slowly in these ice-cold waters yielding incredibly firm flesh, unsurpassed in taste, color and texture. Through innovation, grit and determination, the people of Norway sustainably produce and harvest this delicious cold-water bounty to share with the world.
Nature
• Seafood thrives in Norway’s natural environment – no other place on Earth comes close to replicating these harsh yet ideal conditions
• Norway’s climate and environment (extreme cold, a vast coastline) are harsh but are the perfect conditions for the best seafood. Icy, clean waters allow fish to grow slowly, leading to unsurpassed flavor.
Sustainability
• Norwegian aquaculture standards are the most rigorous in the world. Thoughtful care for ocean health ensure Norway’s seafood industry is a world leader in responsible farming and harvesting practices as well as wild resource management, fishing, processing and distribution.
• Norwegian salmon is antibiotic-free and non-GMO, raised in a ratio of 97.5% water to 2.5% fish.
Health
• From the health of our individual bodies to the health of our planet, Seafood from Norway is one of the world’s best sources of nourishment.
• Seafood from Norway is the perfect addition to a balanced and healthy lifestyle. The Dietary Guidelines for Americans and the American Heart Association recommend adults eat at least or 2-3 servings, or 8 ounces of seafood per week based on a 2,000 calorie diet.
• Fatty fish, such as salmon, Norway’s primary export to the U.S., is a good source of heart healthy omega-3 fatty acids.